The construction industry continues to face a substantial hurdle: a labor shortage. Many contractors are experiencing an issue of not having enough people to do the work, and it’s created problems with being able to take on new projects, meet deadlines, and contain costs. However, as daunting as the challenge to recruit and retain skilled workers can be, the solution could be in the palm of your hand. Or in the phone in your pocket.
Why is that?
Believe it or not, technology could be just the key to helping with the construction labor shortage. To combat issues with recruiting and retaining skilled workers now and in the future, it’s important to understand what Millennials (22-37 years old) and Gen Z (ages 0-21 years old) want in their careers—and how technology influences their behaviors. By understanding younger (and future) workers, construction companies can determine shifts they can make with technology to attract and keep the workforce they need to secure new projects and deliver them on time and on budget.
The Gen Z Workforce Today
Why look at Gen Z now when considering the construction industry labor shortage? According to a high school careers study, 55% of high school students shared that their parents are already putting pressure on them to gain professional experience during high school. Perhaps due to the exorbitant cost of college, parents are encouraging their children to look at careers and the required skills before graduating high school.
Getting the attention of Gen Z today could mean reaching workers who are ready to take on roles in the construction industry at an earlier age, especially if on-the-job training is as valuable as earning an advanced degree.
If the construction industry leverages technology as well as the drive and imagination of a workforce that has experienced things unimaginable to previous generations, these employees could bring powerful, exciting innovation to further propel growth. And the key to this could be as simple as better utilizing the phone in your pocket.
A mobile app? You got it. The younger generation is so accustomed to using a mobile device all-day, every-day, so why not leverage something they’re already so familiar with? Ready to get started with a FREE, easy to use construction app? Check out Contractor WorkZone to easily create invoices, estimates, daily reports, purchase orders and more!
To learn more about what you can do to combat the labor shortage, download this white paper.