Dive Brief:
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The folks at suburban Washington, DC, general contractor Sigal Construction Corp. are big Washington Nationals fans, but they’re not too good at grammar.
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To broadcast their support of the home team’s playoff run, company officials hung a giant red “Go Nat’s” banner on a hotel it is erecting across from Nationals Park. The problem: Nats—the plural form of the baseball team’s nickname—shouldn’t have an apostrophe.
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After a fan notified Sigal about the grammatical gaffe via Twitter, the company promised to correct the punctuation error before the Nats start their first playoff game on Friday.
Dive Insight:
After that first tweet, Washington area tweeters and bloggers filled cyberspace with jokes and grammar lessons for Sigal, a 35-year-old commercial builder. Looks like the firm is taking one for the team.