Dive Brief:
- An audit of industry websites has found that construction companies' sites are woefully behind in following visitors to the mobile platforms they increasingly use.
- According to a British website design and consulting company called Hibu, 20% of construction sites are optimized for viewing and using on the smaller devices – smart phones and tablets.
- The audit said electricians and plumbers do better – 25% and 43%, respectively – and that half of the adults in the U.S. use smart phones.
Dive Insight:
Moving the Internet experience to small screens has changed the game for websites. If most construction company executives are among the 50% using smart phones, why have they not made the connection with their own sites?