TraceAir announced its National Sponsorship of Ladies in Land, a fast‑growing network advancing women in land acquisition and development. The sponsorship accelerates Ladies in Land's chapter programming with practical education designed for land and development organizations that must balance budgets, dirt movement, and schedules under tighter constraints. The focus is simple: help land leaders make faster, better decisions with modern site intelligence and a stronger talent pipeline.
What the program delivers for land organizations
- Technical education across 19 cities — Pragmatic sessions hosted by local chapters to share repeatable practices for preconstruction, grading, and closeout. (Ladies in Land)
- Leadership Spotlights — Monthly features that surface how top‑performing land teams drive cycle‑time discipline, coordinate contractors, and manage carry.
- TraceAir site‑intelligence workshops — Hands‑on education for measuring cut and fill, verifying progress remotely, and flagging schedule risk early. (TraceAir workflows)
"Our industry wins when land teams can see issues sooner and move dirt once. Partnering with Ladies in Land lets us scale practical education that reduces rework and schedule variance while elevating more leaders into the conversation," said Jerad Ferrell, Vice President of Marketing at TraceAir.
Why it matters now
Women represent 10.8% of the U.S. construction workforce, a share that continues to grow yet remains underrepresented in the trades and in leadership roles. Expanding access to education and visibility is both a talent strategy and a business imperative for development organizations that need more skilled decision‑makers in the field and the office. Better technical education increases field decision velocity, which reduces rework, dirt import/export surprises, and carry. (NCCER)
Proof land executives can count on
- Used by the industry's leaders — TraceAir is used by 17 of the top 20 U.S. homebuilders, giving land and construction teams a single source of truth from acquisition through delivery. (TraceAir)
- Recognized by NAHB — Winner of Best of IBS 2024: Best Business Solution Software, selected from more than 230 entries. (NAHB)
- Independent attention on Ladies in Land's growth — National trade coverage highlights the network's rapid expansion and programming model. (Builder)
What's next
TraceAir will feature the Ladies in Land partnership in an upcoming webinar on ROI Blueprint for Master‑Planned Communities with special guest Monaca Onstad, Founder & CEO of OnPlace and OnVie. The session will cover how to turn buyer insights into amenity strategy and translate the plan into field‑ready delivery.
How land leaders can participate
- Reserve seats for a site‑intelligence workshop in your city and bring your development manager or superintendent. Visit Ladies in Land for available cities and dates.
- Nominate a leader for the Ladies in Land Spotlight to share a process others can replicate. Contact [email protected] for nominations.
Learn more
About Ladies in Land
Ladies in Land is a national community advancing women in land development through education, representation, and inclusion. The organization grows through local chapters, industry partnerships, and programs that connect professionals at every stage of their careers.
Find chapters and events near you visit the Ladies in Land Chapters. And meet Monaca Smith Onstad, Founder & CEO of OnPlace and OnVie, who will be our special guest speaker for our upcoming Webinar about the ROI Blueprint for Master-Planned Communities, and how to turn buyer insights into an amenity strategy and translates the plan into field‑ready delivery.
About TraceAir
TraceAir is a site intelligence platform built to empower developers through every stage of land development. Using high-accuracy drone data, TraceAir delivers precise, measurable insights that guide decisions from land acquisition all the way through vertical construction. The platform transforms complex site data into clear, actionable visuals with a unified view of every project, helping field teams catch issues early while giving executives the oversight to keep timelines and budgets on track.