Acquisition introduces company into the agriculture industry.
Sonsray Machinery, the largest CASE Construction Equipment distributor in the Western United States, has acquired the Case IH agriculture equipment dealership, Booth Machinery. The official announcement was made in Torrance, CA on September 30, 2021.
“We are so excited to continue growing into a new industry that we haven’t broken into yet and the brand we are representing is phenomenal,” said Matthew Hoelscher, President and CEO at Sonsray Machinery.
The acquisition of Booth Machinery fits into Sonsray’s strategy to expand globally. Sonsray supports industries that aid in basic life necessities such as housing, food and transport. By purchasing Booth Machinery, Sonsray obtains 5 new locations: Bakersfield (CA), Five Points (CA), Fresno (CA), Salinas (CA) and Yuma (AZ). These locations will distribute farming equipment and mark Sonsray’s breakthrough into the agriculture industry.
“I grew up on a farm and am thrilled to work with agriculture equipment again,” said Hoelscher.
Sonsray was established in 2010 when the founders saw a need to support refrigerated transportation customers. From here, Sonsray expanded into the construction industry and deepened their involvement in the refrigerated transport industry. With Sonsray newly supporting the agriculture industry, it is now a true farm to table business. As a result of acquiring Booth Machinery, Sonsray now has 34 locations and is growing. For more information, visit sonsray.com or call 1-800-211-8080.