Despite 2020 Challenges, EquipmentShare Celebrates Holiday Giving at Headquarters Christmas Event

Posted Dec 22, 2020

For additional information or media inquiries, please contact:
Amy N. Susan
Phone: (573) 890-0609
[email protected] 

FOR IMMEDIATE RELEASE: December 22, 2020

Despite 2020 Challenges, EquipmentShare Celebrates Holiday Giving at Headquarters Christmas Event

Through a public holiday event, the company collected  $4,000 in cash donations and 1,462 pounds of food for charitable organizations and gave gifts to local kids participating in Big Brothers Big Sisters.


COLUMBIA, Mo. — EquipmentShare, an equipment and digital solutions provider for the construction industry, announced today the success of the company’s drive-thru holiday light show event held at its headquarters over the weekend. Together with the community, “Santa’s Work Crew Powered by EquipmentShare” collected $4,000 to support families in need, as well as 1,462 pounds of food. 

“Our goal was to provide a little holiday cheer for our neighbors and community while offering them a safe avenue to give back to those in need,” Danielle Schlacks of the EquipmentShare leadership team said. “The pandemic not only increased the demand for support services and resources, but it also prevented many fundraisers and food collection efforts from taking place. We are extremely fortunate to have been able to act quickly and put an event together that addressed both of these challenges. It was truly incredible to witness our community show up in a big way to support those most affected by the pandemic.”

“Santa’s Work Crew Powered by EquipmentShare'' was a drive-thru light display featuring a winter wonderland-turned-construction site with festively lit equipment, music, treats, animals, a nativity scene and Mr. and Mrs. Claus. Children of the local chapter of Big Brothers Big Sisters (BBBS) were invited to the event’s opening night for a special viewing, where they received gifts. 

“We hope through our partnership with EquipmentShare, we can raise awareness about BBBS and find ‘bigs’ for all the ‘littles’ who are waiting for a friend,” Big Brothers Big Sisters of Central Missouri’s Executive Director Ann Merrifield said. 

Visitors from the public were asked to donate funds to a social services organization’s holiday program that provides gifts and household necessities to families in need. Visitors could also donate non-perishable food items to the area food bank. Over the course of two evenings, the community raised $4,000 for the holiday program and donated 1,462 pounds of food. 

“Winter can be a difficult time for families facing food insecurity, and this year is more challenging than ever,” Food Bank of Central & Northeast Missouri President and CEO Lindsay Lopez said. “The Food Bank thanks EquipmentShare for using holiday cheer to encourage people to join us in feeding the community.”

The event was also the backdrop for a reunion between a family and son who had been at U.S. Marine Corps basic training. Bobbi Malone, an EquipmentShare employee, coordinated with the company to invite her son, Sincere, to the light show where he could surprise his younger brothers and sisters for the holidays. Watch the video of Sincere’s family reunion.

“We wanted to spread joy to the community with this event after a tough year,” EquipmentShare CEO and Co-founder Jabbok Schlacks said. “We were honored to support local organizations and nonprofits that put resources directly into the hands of the people who need them most. Everyone deserves a healthy and happy Christmas, and we hope this event helped make that possible for them, even in a small way.” 



About EquipmentShare
Headquartered in Columbia, Mo., EquipmentShare is a nationwide construction solutions ecosystem provider that solves industry pain points through smart jobsite technology and equipment rental, retail and service distribution. More than a rental company, EquipmentShare’s cloud platform enables construction and industrial companies to gain a real-time view into the connected jobsite. EquipmentShare’s enterprise suite is OEM-agnostic and can track any piece of equipment, regardless of brand, to help fleet managers monitor assets, prevent theft and machine misuse, track employee hours and shifts, increase machine utilization, streamline maintenance and prevent unplanned downtime. Founded in 2015, EquipmentShare employs nearly 2,000 team members of diverse perspectives that  push the boundaries of possibilities to create unparalleled customer value, support their communities and empower construction professionals to work more efficiently.  EquipmentShare’s growing presence of more than 70 locations, which includes equipment and service yards, research and development sites, administrative offices and specialty solutions, serve the rapid demand for the company’s equipment and digital solutions. To learn more about the company, visit