TDL Equipment recently collaborated with the Sheffield-based digital agency, Hydra Creative, to boost brand awareness through the redesign of their print and digital advertising.
TDL Equipment is the official UK distributor of several leading construction machinery brands including Atlas, SANY and Terex Trucks, and the sole UK supplier for Genie's range of telehandlers. Founded in 2000, they have a long-standing history of supplying the UK market with an impressive line of high performance, responsive and innovative construction machinery. Recently, they identified that their print advertising was no longer reflective of their comprehensive UK service, and required a visual overhaul. This was timed with the highly anticipated launch of the new SANY mini and midi excavator models into the UK marketplace, supplied to the UK exclusively by TDL.
The overhaul features a suite of engaging advertisements that showcase the products and services on offer, pitched to encourage TDL’s target audience to get in contact. The final designs are strongly product focused and detail valuable service information, such as 24/7 support. The modern aesthetic of the refreshed print and digital advertising pieces has boosted engagement with TDL Equipment's target market, resulting in an increase in enquires and sales.
Andrew Taylor, General Manager at TDL Equipment said: '‘We approached Hydra Creative to develop an advert campaign which showcased our wide range of products and services. The designs they produced not only met our objectives but also helped us to stand out from the crowd in busy industry publications''.
Lead Graphic Designer Becky Dunks at Hydra Creative said: ''The challenge for TDL Equipment was ensuring that the graphics would be reflective of the industry, would deliver information concisely and have a modern aesthetic. Using subtle rough textures with the use of greys and colours taken from the products helped to achieve this and proved very effective for the campaign.''
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Hydra Creative is an award-winning, full-service digital agency based in Sheffield. Founded in 2009, they employ 17 full-time digital experts and work with market leaders in all sectors to create impact, increase sales, and build successful collaborations.
TDL Equipment is a heavy-duty construction equipment distributor based in South Yorkshire, supplying equipment and ongoing servicing across the UK.