Building Products Marketing Agency Point To Point Addresses Construction Industry Labor Shortage in New Content Series
CLEVELAND, OH – March 29, 2018 – Point To Point, one of the country’s premier demand generation agencies, has launched a new content series designed to help building products manufacturers achieve growth during the construction industry’s labor shortage.
While it’s been a decade since the recession, the construction industry has not been able to rebound from the loss of skilled labor, with almost three-fourths of construction firms reporting difficulty finding qualified workers, according to the Associated General Contractors of America. For building products manufacturers, this presents an opportunity. Now more than ever, brands can show their commitment to the trades by anticipating builder and contractor expectations and responding to their needs in a sensitive market.
To help building product manufacturers do so, Point To Point has began developing insight-rich content and documenting winning strategies to address the issue in a new online content series. Through articles and white papers published and made publicly available on their website, the agency hopes to help building products manufacturers connect with the trades, build trust, and follow through on brand promises. Topics include how to build demand in the time-strapped market, strategies to develop customer loyalty, and how to align with buyer expectations. For the full list of articles, visit https://www.pointtopoint.com/blog.
“This new content series reinforces our core content marketing offering and represents Point To Point’s expertise in brand storytelling," says CEO Mark Goren. “The result is a library of expert insights and strategies developed by our team of seasoned building products marketers to help manufacturers drive growth through challenging periods.”
Through valuable insights and decades of experience, Point To Point helps building product manufacturers create messaging that is aligned to the brand’s promises, speaks to customers and prevails market forces. For more perspective on the labor shortage and ideas on driving growth, contact Point to Point.
About Point To Point
Point To Point is a premier B2B demand generation agency focused on accelerating growth through more intelligent customer interactions driven by customer insights and data. With deep industry expertise in Building Products, Industrial Manufacturing and Food Products Manufacturing, Point To Point is recognized as a leading agency in Engineering Demand for B2B brands. For more information, visit www.PointToPoint.com.
Media Contact
Katherine Sargeant
216.618.2342