Dive summary:
- Take an extra step to please a customer, and you may gain a herald to sing your praises far and near, Alabama contractor Merrill Stewart says.
- Stewart said he sends former clients notes asking how their buildings are performing and, if sees something wrong with visiting a building his firm built, he asks permission to send a crew to make it right.
- People who receive service show loyalty, and they tell their friends.
From the article:
To me, if one’s business goes above and beyond to satisfy, you will not only gain customer for life, but an advocate in the community. ...
