Dive summary:

• The Durst Organization and the Port Authority of New York and New Jersey have every right to call the newly topped, 1,776-foot landmark building the One World Trade Center--after all, they own it and built it.
• A new building on the site where the 9/11 attacks reduced the two towers of the World Trade Center to horrible rubble was originally dubbed the Freedom Tower when it was conceived in 2003--and it was that until it was rechristened in 2009 as a marketing consideration.
• When the building was topped with its spire recently, several national news stories used the original name, and John Avlon, the senior political columnist for the Daily Beast and Newsweek, is not alone in saying he got a correcting tweet, "I'm always going to call it the Freedom Tower."

Blanco we like the shout out, but it's One World Trade Center! Nice poem by the way..

— Jordan Barowitz (@jordanbarowitz) January 21, 2013

I’m always going to call it the Freedom Tower - “@BombeRouge: .@JohnAvlon It’s 1WTC, not the Freedom Tower. #FreedomFries”

— John Avlon (@JohnAvlon) May 16, 2013

From the article:

[Douglas Durst] says the old name is fading quickly and, most important, there's no confusion among prospective tenants. ...