Dive summary:

• Companies whose tools and products work together – Robert Bosch Power Tool Corp. and Simpson Strong-Tie Company Inc. – have formed an alliance they believe will help both of their customer bases.
• Both companies say they think the arrangement will give their distributors an edge against direct-sellers.
• Their bet is that customers will find the ability to find and buy the product lines together will increase efficiency and productivity.

From the article:

Robert Bosch Power Tool Corp. and Simpson Strong-Tie Company Inc. today signed an agreement to form a strategic alliance that will allow the companies to jointly pursue sales, marketing and product development opportunities in the concrete construction market. ...