Dive Brief:
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Buying a home can be a scary experience—and online realtor Trulia made sure house hunters in Dallas know it.
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Stagers rigged a cluttered Victorian home with falling books, candles that lit “on their own,” a life-size doll—with a hidden human inside—that talked and moved; and a zombie grandmother who popped up out of a made bed and scared the bejeezus out of the unsuspecting browsers.
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Trulia celebrated Halloween with the haunted house prank and a survey of house hunters that asked whether they would sell their souls for extra square footage and if they would share a home with a ghost. (The answers: Yes to both, if the price is right.)
Dive Insight:
Trulia's prank was all in good fun, although there are genuinely scary haunted house experiences to be had this Halloween. Check out NPR's profile of the terrifying McKamey Manor in San Diego.