Dive summary:

• A new marketing move for sports-gear maker Reebok is to combine stores with CrossFit gyms, and Boston-based Trinity Building+Construction Management Corp. just finished the first Reebok Fit Hub in the U.S.
• The project was a 2,000-square-foot retail facility above a 10,000-square-foot gym on Fifth Avenue in New York. Trinity worked with Gensler Architects on the job and finished it in six weeks, the company said.
• The storefront features two-story Reebok graphics. The company's approach is to combine a range of advice and information on training with its clothing and shoes.

From the release:

Trinity recently completed the 2,000 square foot Reebok Fit Hub prominently located on 5th Avenue in New York City. ...