Dive summary:

• Toyota may be No. 4 among the Big Three of work pickups in the U.S., but the company is looking to buy a bigger piece of the pie with pricing for its 2014 Tundra models.
• The Tundra SR-5, which with a 5.7-liter V-8 is the brand's biggest seller, will be priced the same as 2013 models but will get $650 worth of equipment added as standard, and the high-end Platinum and 1794 Edition models are coming down by $850 and will each have the same prices.
• To compete with Ford, Chevy and Dodge Ram, the Tundra will have five levels for 2014, running from the basic 2x4 regular-cab up through the SR-5, a Limited model and the high-end versions.

From the article:

The base MSRP for the 2014 Tundra will range from $25,920 for the SR grade 4x2 Regular Cab, 4.0-liter V6 to $47,320 for the Platinum and 1794 Edition CrewMax 4x4 grades equipped with a 5.7-liter V8. ...