Dive summary:

• U.S. contractors considering equipment purchases will find a new entry in the wheel-loader market later this year when SDLG, Volvo Group's Chinese subsidiary, brings its first two models to American dealers.
• SDLG's market pitch is that it offers a "reliable, simple" machine that offers competitive features for less money than competitors ask.
• The company's first wave into the U.S. will be its the 2.4-cu.-yd. model LG938L and its 4.0-cu.-yd. model LG959, due in the second half of this year.

From the article:

"We believe that the SDLG value promise of high reliability in a value-priced product will be appealing to many customers, especially those who would otherwise look at purchasing a used machine,” says Al Quinn, SDLG’s director in North America. ...