Dive Brief:
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Taylor Morrison, the seventh-largest U.S. homebuilder by sales, will unveil a model home in Houston this weekend featuring an interior design created from 100% American-made products—almost.
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Designers were unable to find lampshade harps and finials that were made in the U.S.A., said Wendy Mitchell, whose company, Millennium Designs, furnished the model. And they struggled to find home-grown bath towels and light bulbs. Plus, they were unable to determine the source of staples, nails and tacks in furniture and upholstery, she told The Houston Chronicle.
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Some of the furniture was custom-made with all-American products to ensure their authenticity. Mitchell told the newspaper she discovered many products are partially made in America or assembled in America from foreign-manufactured materials.
Dive Insight:
In 2011 when Montana custom builder Anders Lewendal Construction broke ground on a home that would be constructed and furnished with only American-made construction materials and interior furnishings, it spurred a small movement in the homebuilding industry. Within a year, other Montana builders and some in Oregon, Washington, Texas, Florida and Virginia had built all-American homes, too.
Designers for Anders Lewendal also had a hard time finding some domestically manufactured products, like a microwave oven and a door chime, so they left them out of the house.
Consumer Reports reported in its May issue that eight in 10 American consumers prefer American-made products over imports and 60% of them would pay up to 10% more for them.