California-based Ellie Mae (that's "Inc." not "Clampett" and from Pleasanton, not Beverly Hills) is growing revenues with its software-as-a-service product that helps loan originators stay current with changing rules as they underwrite mortgages.

Housing Wire reports that COO Jonathan Corr says the Ellie approach is intensely relevant to the mortgage market these days. Shifting compliance and regulatory requirements have added to mortgage lenders' workloads.

“Our handling and managing of that for them and having that in our data centers and our cloud is really attractive,” Corr told Housing Wire.

The company increased revenue 28% last year.