Dive summary:
- Writing a letter, or composing it on a keyboard and signing it by hand, invests communication with personality and sincerity – it shows character.
- Emails work great in business often, but the personal letter has extra power in building relationships with clients.
- For an example of a fine letter-writer, get a book of President Ronald Reagan's letters.
From the article:
My first boss, H. A. Brice, Jr., ... taught me to write with sincerity, get to the point, be balanced and leave takeaways. ...
