• Dive summary:
• You cannot sell a job unless you meet the customer who needs it done, and there are some easy ways to do it, including some that encourage satisfied clients to market you themselves.
• Forconstructionpros.com posted a list of ideas on its website that it got from GradeBeam, a maker of construction software. They include offering existing clients incentives (gift credits and future discounts) for referrals and giving a dinner to which they are encouraged to bring friends to meet your company.
• One idea is to put refrigerator magnets on the back of your trucks with a sign encouraging potential clients to take one so your name and number stay handy.

From the article:

With media constantly shifting, marketing your construction company can seem like a daunting task. ...