Dive Brief:

• There is a difference between a company's resume and its legacy, but they can be merged with some creativity.
• Companies that do not want to be the subject of a corporate eulogy – which is to say yours and all others – need to do profitable projects.
• There is, however, a dimension of what Merrill Stewart calls "benefit beyond finances" in projects that also improve communities and benefit people.

Dive Insight:

Stewart's reflection on his company's legacy – and he meant someday, not any time soon – resulted from time spent visiting Stewart Perry projects in several mid-Atlantic states and after listening to a TED talk by The New York Times conservative columnist David Brooks.