Dive Brief:

• A handwritten note of thanks or encouragement can carry weight today, tomorrow or down the line.
• The NCAA  does not limit mail from coaches to recruits, and a note of remembrance or congratulations can have a powerful effect on a student.
• There is a corresponding effect in business, when something sent via snail-mail to a client can have a bigger impact than the same message sent via email.

Dive Insight:

Contractors can take a lesson from the way college sports coaches woo high school recruits, using personal contact to convey interest and sincerity. Email can fade away much too fast, but a hand-written note lasts a long time.