Dive Summary:

• Business is shifting from being about winning individual jobs to being about building relationships.
• Not considering where you are positioning yourself and your company for the long haul is not doing the best by either of you.
• It's important to make judgment calls with a long-range perspective.

From the article:

In the world of social media and Web 2.0 (or 3.0, depending on your stance) it often seems the world is speeding past us. Some of the bad business habits that might have slid by a few years ago are getting called on the carpet, and with good reason. ...