Dive summary:

• Running headlong to make a project submission deadline that could be pushed back may do a disservice to everyone because something could be missed that matters a lot in the long term.
• It's hard enough to say "not yet" in a  good economy, and it's very difficult in a poor economy when getting work going is akin to survival.
• There is never going to be, however, another chance to get it right the first time to avoid problems later.

From the article:

I’ve recently been working on a project with one of our customers. Everyone is in a hurry to complete the submittal before a real estate committee meeting.  ...