Dive summary:
- Starbucks, widely known as a place to have a cup and hang out with friends or your laptop, is taking a new tack in developing small outlets with lots of coffee but no chairs.
- The program is targeting development of 500 square foot Starbucks that emphasize drive-thru service and walk-up – and walk-away – visits.
- The new outlets will be assembled from modular components, but the exteriors will be something that draws on the local look – like one in Colorado that is clad in reclaimed snow-fencing.
From the article:
The push for smaller and more sustainable stores is part of the company's overall Shared Planet Initiative. ...