Dive summary:
- McGraw-Hill Construction's Dodge subsidiary is all about collecting a wide range of data about the construction industry and building markets, and the company is parlaying that into a product it touts as decision-support for construction executives to target markets and allocate resources.
- The new product is called MarketShare, is Web-based and requires a subscription, and, though prices are not given on the product's home page, it offers a free demo.
- McGraw-Hill's pitch is that the new product combines the company's "rich, historical database of project starts" with economic analyses.
From the article:
The Web-based product offers configurable dashboards with customization by geography as well as market interest. ...