Does your construction company, architectural firm or development group have a Facebook fan page?  Are you worried about what advertising laws apply to a social media platforms?

The Federal Trade Commission has eliminated any question of whether liability can arise in connection with consumer endorsements for the obvious reason that consumers may rely on endorsements in making purchasing decisions.

Attorney Amy Sullivan Cahill advises that "companies should treat social media advertising as they do traditional forms of advertising and review 'like-gated' promotions for compliance with applicable advertising guidelines" from the Federal Trade Commission.