Dive Brief:

• Your and your company's reputation is the most valuable business asset you have, more valuable than equipment or a credit rating.
• The company's reputation, like its buildings, are made by the people in the field, the project managers and others who literally build success.
• If you can compete on pricing, schedule and other details, it is reputation that can tip business – especially repeat business – to your side.

Dive Insight:

When a good reputation walks in the door ahead of  you, it sets the stage for your sales force to win work. And a reputation is won by doing, not saying what you can do or will do. Words fade, but the impression you make on each client, on each  project is platinum.