Surprisingly, there is a lot developers and property managers can take from the superhero flick 'The Avengers.'

Here are five things you can take away from The Avengers movie for a more successful apartment community:

• Have the “You got chocolate in my peanut butter.  You got peanut butter in my chocolate” effect. 
• People are more willing to put up with an inconvenience if it’s an attractive package.
• Know your audience.
• Practical, schmatical. Does it look cool?
• You can’t please everyone.