Dive summary:

• The concrete cutting and grooving industry has come up with a new texture designed for low-speed urban streets and friendly to bicycles, skaters and other non-motorized users on wheels.
• The new designs got its debut on a street in Neenah, Wis., for a group that included Wisconsin DOT officials and 34 city and county engineers.
• The president of the Wisconsin Concrete Pavement Association said viewers were favorably impressed. "We can very definitely promote and sell this texture on Main Street, USA,” Kevin W. McMullen, P.E., said.

From the article:

A new texture for city streets was unveiled at an Open House in Neenah, Wis., on October 2, 2012. ...