Dive summary:
- High-end home building is getting a new accessory – the IMAX movie projection system is being made available on a scale for home use, albeit in a very big home.
- The company expects to have a couple of the $2 million systems installed in the next six months and be up to 10 to 15 a year in 2014, which means builders will be creating home theaters that run to at least 500 square feet plus space for two projects that are 5 feet high and 4 feet deep.
- IMAX says the home systems will also include sound systems with speakers and microphones aligned by lasers and self-checked every day to keep the correct balance.
From the article:
"With this, we are targeting a new group," says IMAX Chief Executive Rich Gelfond. "People with this kind of wealth aren't going to the movies." ...