Dive summary:

• Storage yes, elevators no – those are among the findings from a study that the National Association of Home Builders did to find out what a post-recession home buyer wants and might pay for and doesn't want at any price.
• One finding is that builders cannot discount a less-energy-efficient home to compete with one that has Energy Star or other credentials and offers a lifetime of lower utility bills.
• Other results showed that buyers want storage areas and want a tub, not just a stall, in the master bathroom.

From the article:

"This survey is a great resource for building professionals, as it provides an inside look at the things home buyers really want or don’t want in their homes," said Rose Quint, NAHB’s Assistant Vice President for Survey Research, and one of the study’s authors. ...