Dive summary:
- Construction businesses play on a very competitive field, and it makes sensed to have a playbook of moves, personnel, strategies and responses – just like professional sports teams have in their competitive environments.
- For construction, the playbook should address at least a marketing plan, the budget, job descriptions, process maps, forms, decision trees and standard reports.
- The playbook is not simply a business plan because it pays more attention to the day-to-day "how – the processes and systems that make your business work.
From the article:
When a team is fighting both the opponent and the referees is it all that different than you having to fight against other trades, general contractors, the owner and the owner's lender? ...
