Dive summary:

• Consultant Brad Humphrey, who works with contractors, has 12 steps for greater safety for the people who work for contractors doing highway and other traffic-involved projects, but they can apply to any contractor.
• The top of his list is to make safety just part of doing business – bring it up at every project meeting, buy or rent plenty of safety and warning equipment and make safety an explicit cost in your bids.
• Another of the dozen is to reward workers for being as safe as they are supposed to on job sites, providing a real incentive to reinforce good behavior.

From the story:

Model positive and proactive safety behavior for your own crews to observe. They will practice what you preach if you practice what you preach. ...