Dive Brief:

• It was bound to happen – moving from the world of building LEGO structures with your hands to doing it on your screen.
• Google and LEGO have come out with an application for Google's Chrome browser that lets users construct virtual LEGO structures in 3-D on any place in the world they pick and get new brick shapes and colors as they advance their skill.
• If you happen to have – or perhaps create – some spare time, the application works on both computers and mobile devices, but the announcement did not say if it includes a "boss" key.

Dive Insight:

If nothing else, this new toy for big (and smaller) kids should increase the saturation of Google's Chrome among computers in the construction industry (and probably everywhere else). As a game, Build of course has a challenge built in, and the goal is work your way to Master Builder.