Dive summary:

• General Motors says it asked truck users what they wanted and then  designed upgraded service, including loaners delivered to the customer, for businesses that have anywhere from one to 100 new trucks.
• Features that GM says it has arranged in its Business Elite program with many – it doesn't say all – dealers are "work-ready" loaners, free towing, extended service hours, priority service and "consultants" who can help businesses get their necessary features in a truck package.
• GM figures it has a shot at about 400,000 small to mid-size businesses that might buy new trucks as the economy recovers..

From the article:

"Our dealerships have embraced the increased requirements and we have a record number of participating dealers meeting the strict qualifications." ...