Dive Brief:

• Since Ford introduced its fuel-saving EcoBoost option in the 2011 F-150 pickups, it's the company's biggest selling engine option.
• Ram and General Motors "get it" and brought the GMC/Chevrolet EcoTec3 and Ram V6 EcoDiesel engines to the market for 2014 trucks.
• Ram is hoping to get 23 miles per gallon combined city and highway for the diesel and 22 mpg for the gasoline version in its Pentastar series.

Dive Insight:

The comparisons for half-ton pickups gets trickier if you take into account the torque capabilities. If users are going to be doing a lot of towing, the calculus about fuel economy versus power is probably different.