Dive Brief:

• Williams Company experimented with an "American only" approach to building a Goodwill store in the contractor's home state of Florida and found that it raised the project cost by only about 1%.
• Williams asked subcontractors for a conventional price and for another with all possible materials sourced in the U.S., and the final store was built with 98% American materials.
• President Bob Lipscomb said the company is talking with other clients and architects about the strategy to see which ones might support it.

Dive Insight:

Williams is a national company based in Orlando, Fla., that for many years did major work for Target when the retailer was rapidly putting up new U.S. locations. Target is focusing more on Canadian operations in recent years, but Williams continues to do renovation and expansion work for the chain while taking on other retail projects.