Dive summary:

• The housing downturn put a big dent in a market niche that Lee Wetherington Homes of Lakewood Ranch, Fla. , had developed – offering custom-home construction on lots that clients already owned.
• Now, however, Wetherington sees enough recovery to restart the program, although with a reduced profile.
• The company once closed 350 homes a year, but it will do about 30 this year, and 10% of those will be through the on-your-lot program.

From the article:

The timing of the re-launch corresponds with the local housing market’s slow but steady recovery, which Mason notes is creating a shortage of available lots in preferable locations such as Lakewood Ranch, the 8,500-acre, seven-village community along Florida’s Gulf Coast. ...