Dive Brief:
- VT Industries is hoping to persuade architects and other designers that its doors can work for them by showing them the products in real-world settings.
- The website uses multiple images of designs in a range of applications, including commercial and residential, and includes information on how the doors have been used to solve problems with code compliance, noise and other aspects of actual projects.
- VT calls the new presentation its "Doors by Project" section.
Dive Insight:
The idea for VT is to put its products into context rather than just showing pictures of doors. Each project posted in the new website section includes an overview of the project and a description of challenges that the situation presented.