Dive summary:

• The makers of Salesforce and Sales Simplicity are doing more to integrate social media channels into their customer-relationship software for builders.
• Salesforce Chatter allows for inputting and accessing customer information from a number of devices and for numerous ways to share information.
• Sales Simplicity has a new builder-focused release that will work across all platforms, including Macs, PCs and smartphones.

From the article:

The shift in sales and marketing to include social media is hard to ignore. ...