Dive Brief:
- Sahara Sam's Oasis, a West Berlin, N.J., water and amusement park, is going to give visitors a taste of construction as soon as it finishes constructing its new Diggerland area.
- Chris Peters, who heads marketing and PR for the park, said ground has been broken for Diggerland next to the company's indoor-outdoor water park, even though a formal announcement is a week away.
- Diggerland is a British franchise that lets visitors – supervised by staff – operate real heavy equipment at four locations in England and that has an equipment stunt team known as the Dancing Diggers.
Dive Insight:
Sahara Sam's hopes to open its Diggerland in early summer. The formal announcement will have more details, the company said, though it's hardly trying to keep the project under wraps. Local government approved the plans in November.