Dive Brief:
- A construction-themed amusement part is set to open in West Berlin, New Jersey on June 14th.
- Already a wildly successful attraction in the UK, Diggerland allows children to both ride on and operate construction equipment including backhoes, tractors, and dump trucks.
- Children will be able to drive construction equipment along predetermined courses, operate backhoes to dig for treasure, and ride rides based on construction equipment.
Dive Insight:
Diggerland will be the first of its kind in the U.S. and will hopefully allow children to foster their love of construction equipment. Catering to all ages, with rides for the adult thrill seeker to mini backhoes built for little operators, Diggerland sounds like an idea that is just crazy enough to work.
