Dive summary:

• Businesses are built one relationship at a time, and all relationships will have their ups and downs, and they are strengthened by getting through the hard times together.
• Communicating with clients is easier than ever, which is good because it has to be kept up over time, whether or not a project is immediately at hand.
• Relationships are built one job at a time, so it begins with winning one in a row, then another and another and another.

From the article:

At the end of the day, it’s all about one relationship, not thousands of Twitter followers, or five posts a week sent to who knows who. ...