Dive Brief:

• Chevrolet, which joined Ford and Dodge in leaving the mid-size pickup market to Nissan and Toyota, is going to get back into the game with the Colorado model for construction buyers who do not need full-size trucks.
• The Colorado has been gone from the U.S. for two years, and Ford and Dodge dropped the Ranger and Dakota, respectively, in 2011.
• The Chevy will be available with four- or six-cylinder engines and with 5- or 6-foot beds, challenging Tacoma and Frontier for field engineers and other less-than-full-load drivers.

Dive Insight:

The truck will be a 2015 model available late next year. There has been no word yet on price or mileage. Chevy is looking for a piece of the market in which about 200,000 Toyota and Nissan pickups were sold through October this year.