Dive Brief:

• Designers and architects now can generate 3-D renderings of buildings that have photo-like quality and are more likely to get stuck in a client's mind or a community's expectations as what they are going to get.
• The images can take out surroundings or idealize what they could look like, and lighting in the drawings may be impossible to achieve.
• Renderings have always shown an ideal case, but the difference between hand-drawn artwork and the seeming reality of computer-generated images can make people forget that it's an idea, not a photograph.

Dive Insight:

There's nothing like doing exactly what all the specifications say to create exactly what was designed and having the reaction be, "What went wrong?" Contractors face a challenge in satisfying clients if what they saw on paper was too good but was what they got in their heads as the outcome to expect.