Dive summary:

• There is sometimes a lot in a name – and sometimes too little, which is what led the National Association of Home Builders to decide it needed to rebrand what had been known as its Home Research Center.
• The organization wanted to emphasize the value to the industry of the institution's certifications and its image among consumers.
• In testing the name, NAHB found that 91% of consumers felt the name would have a favorable impact on their decisions, and 59% of builders said it worked better for them, too.

From the article:

Nothing in this name change alters the company’s relationship with the National Association of Home Builders (NAHB) as its independent subsidiary. ...