Dive Brief:

• Installing and maintaining and supporting building information management software in a design or construction firm is a bottom-line loser if you think only in dollars per project, according to Damon Socha, head of virtual construction for Lydig Construction, and Jennifer Lanzetti, principal of Cn3D Construction.
• The benefit is that it is a risk reduction tool and minimizing risks is why clients hire experienced professionals.
• The questions that BIM helps answer are about reducing exposure to problems and delays and protecting fees.

Dive Insight:

The authors, who teach part of Associated General Contractors' BIM Education Program, argue that without BIM used where it can help, the question of "where is the money?" will become "what happened to my profit?"