Dive Brief:

• The American Road and Transportation Builders Association offers a free smart phone app that aims to turn anyone who wants to be one into a lobbyist for transportation funding.
• The app, available for Apple and Android phones, includes facts and about transportation funding for each state and information on how to reach every senator and representatives and where their offices are in Washington.
• ARTBA has been beating the drum for Congress to do something, whether direct funding or raising the federal gas tax, to keep the National Highway Trust Fund from running out of money for any new projects after this fiscal year.

Dive Insight:

ARTBA has an innovative approach with this free application. Instead of the conventional approach of trying to gather people behind its lobbying efforts, ARTBA appears to have invoked a strategy of giving out information and telling one and all to have at it in trying to convince Congress to act on an issue that will have an impact in every state if it's not resolved. The app lets ARTBA keep information current for everyone by simply updating the site where the app goes when icons are tapped.