Dive summary:

• Bradley Hartmann is a red-headed guy who is all about dealing with the fact that Spanish is often the language of the construction job site.
• His business is teaching "construction Spanish," and it has given him an insight into what all of the excuses for not learning Spanish have in common -- the natural human anxiety about trying to learn something new.
• But the flip side, Hartmann argues, is that the feeling of success at accomplishing something you know you need to do will lock in the language skills for the rest of your life.

From the article:

Anxiety and fear stemming from forcing yourself to walk up to a group of strangers and speak is normal. It’s human – whether it’s speaking another language or introducing yourself to that cutie on the other side of the room. ...