Dive Brief:

• Businesses work better when everyone keeps a hand in the basics that bring in the profits.
• The Marines teach that every member of the Corps is a rifleman both before and while he or she is anything else, and colonels practice putting effective rounds down-range alongside everyone else.
• Some companies have thick playbooks for their management structure, and some apparently have none, but Stewart Perry's in the middle — and one rule is that everyone through the vice president level manages at least one project so they stay grounded in the day-to-day business.

Dive Insight:

One intended effect of the Marine's rule about shooting is that it engenders the feeling that everyone is on the same team and everyone looks out for everyone else. That can help a company, too.